Ad Balance: the hidden RPM lever
Ok so Ad Balance lets you show fewer ads but only the highest-value ones — it drops the bottom X% of low-paying impressions.
Most people leave it at 100% (show everything). I tested dialing to 80%.
— served 20% fewer ads
— RPM PER PAGE went UP because the cheap impressions were the ones cut
— page felt cleaner, session depth improved
Less inventory, more money, happier users. Counterintuitive but real. Test it on one page first.
AdSense Trenches
@AdSenseTrenches
Ad Balance: the hidden RPM lever
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