Personalization-Tier System

Personalization-Tier System
Match outreach effort to prospect value. Three tiers, no guesswork.
1 — Tier A (DR 50+, exact-match anchor): hand-written, references the page section, sent solo.
2 — Tier B (mid-authority, relevant anchor): templated open + custom broken-link line.
3 — Tier C (low-authority, adjacent): fully templated, batch-sent.
4 — Trigger: assign tier at qualification, not at send.
5 — QA gate: no Tier A email leaves without a human reading it aloud once.
Automation fits at Tier C — fully automated send; Tiers A and B stay human-gated.
Definition of done: every prospect carries a tier label, and effort allocation matches the label before any send.