The 8 "competing" hosts owned by one company

The 8 "competing" hosts owned by one company

Myth: "I'll compare a few independent hosts and pick the best."

Many of the brands you're "comparing" run on the same parent company's infrastructure, the same oversold hardware, the same support pool — just different logos and price points. You're not choosing between competitors. You're choosing a costume.

This is why migrating from Brand A to Brand B "to escape bad performance" often lands you on the identical platform with a new dashboard skin.

Follow the money: a portfolio of brands lets one operator capture every segment and every comparison article, while pretending the market has choices.

Reality: before you switch hosts, check who owns both — you may be moving between rooms in the same building.