Add a jolt at second 7, retention stopped sagging
Noticed my graphs all dipped around second 6-8 — the 'middle slump.' Threw in a hard cut, a zoom, or a text pop right at second 7. The sag flattened.
The brain predicts what's coming and checks out. A small interrupt resets attention before the bail happens.
Tonight: open your longest Reel, find the spot where retention starts sliding, and drop a visual change one second BEFORE that point. Cut, caption flash, scale jump — anything that says 'still moving.'
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Add a jolt at second 7, retention stopped sagging
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