app-ads.txt mismatches are killing CTV fill
Watching: CTV and in-app sellers keep their web ads.txt pristine but let app-ads.txt drift — the developer domain in the store listing doesn't resolve to a file, so DSPs can't validate the seller and skip the bid entirely.
— Confirm the store listing's developer URL hosts a real app-ads.txt
— Match every bundle ID's publisher to a valid line
Impact: an unreachable app-ads.txt makes premium CTV invisible to demand. Confidence: sourced.
Ad Ops Wire
@AdOpsWire
app-ads.txt mismatches are killing CTV fill
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