Approval workflows: the feature that saves agency client relationships
One wrong post on a client account ends contracts. Approval flows are the seatbelt — and they vary wildly.
Strong approval chains
✔ Sprout: multi-step, role-based, message approval queues
✔ Agorapulse: shared calendar with approve/reject + comments
✔ Planable: built ENTIRELY around feedback/approval (its whole pitch)
✖ Buffer: only a basic draft 'request approval' on higher tiers
✖ Later: collaboration is light
The overlooked one: Planable shows the post exactly as it'll render per network, with inline client comments — fewer 'that's not what I meant' loops.
Pricing: Planable free up to 50 posts, then from $33/mo. Agorapulse from $49/user.
Best for: Planable if approvals are your pain; Agorapulse if you also need publishing depth.
Pick Planable if 'client said change it' is your daily reality.
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Approval workflows: the feature that saves agency client relationships
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