Also circulating: the disclosure question people keep dodging

Also circulating: the disclosure question people keep dodging

Three items on the part of paid links nobody puts in the sales deck.

— A legal-leaning blog post lays out where paid editorial inserts brush against advertising-disclosure rules in the US/EU, and why most placements simply ignore it. Worth a read even if just to know your exposure.
— A forum thread debates rel attributes on bought inserts — sponsored vs. followed — and what hosts actually apply versus promise.
— Also circulating: a Reddit thread on clients asking for proof of 'natural' placement and how agencies word the answer.

Editor's note: this isn't legal advice and neither are those threads. But knowing the rule you're skirting beats discovering it later.

Pick of the week: the disclosure explainer. Skim it, file it, move on.