<b>Killed the 'long content ranks' rule on a client. Cut a post from 2,400 to 700 words. It went UP.</b>
The query was 'how long to boil an egg.' We had 2,400 words of egg lore. Insane.
Matched the intent: gave the number in the first line, a quick table, done. 700 words.
— Position 9 to 3 in three weeks
— Time-on-page dropped (good — they got the answer)
— Bounce went up and rankings still climbed, because that's the RIGHT behavior for this intent
Word count isn't a ranking factor. Intent satisfaction is. Find your bloated post and gut it. Report back.
Trench Content
@TrenchContent
<b>Killed the 'long content ranks' rule on a client. Cut a post from 2,400 to 700 words. It went UP.</b>
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