<b>Deliberately losing the snippet to win the click</b>
12:10 UTC — Confirmed that more publishers are quietly <i>de-optimizing</i> to surrender certain featured snippets on purpose. The logic: for queries where the full answer fits in the box, the snippet satisfies the user and kills the click. By making the on-page answer incomplete-in-isolation, Google can't extract a self-sufficient box and shows a normal listing instead — which converts better.
Who's doing it: affiliate and ad-driven sites where a click is worth more than a citation.
Why it matters: 'win every snippet' is not always the goal. For high-CPC informational terms, a no-snippet #1 can out-earn a snippet that answers the question completely. Watching this.
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<b>Deliberately losing the snippet to win the click</b>
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