<b>Curation is the new mystery hop</b>

<b>Curation is the new mystery hop</b>
Watching: curation platforms now sit between the SSP and DSP, attaching a data fee to inventory you already authorized. Because the curator buys through the SSP's seat, it doesn't show in your sellers.json — so your path looks clean while a 10-15% fee accrues invisibly.
— Ask each SSP which curation marketplaces resell your supply
— Demand it appear in log-level data, not just a summary
Impact: an unlisted curation fee is take rate you can't see. Confidence: sourced.