<b>Consent Mode v1 sunset is breaking quiet floors</b>
Heard: properties still on basic Consent Mode signaling are seeing modeled conversions and consented-traffic floors degrade as the older signaling path winds down. The fallout isn't a banner error — it's bid eligibility shrinking on EU traffic because consent strings stopped passing cleanly.
— Verify your CMP is emitting the granular consent signals downstream
— Watch your EEA fill rate, not just total fill
Impact: a silent consent gap zeroes out your highest-CPM geos. Confidence: rumor.
Ad Ops Wire
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<b>Consent Mode v1 sunset is breaking quiet floors</b>
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