Newbies see a PR syndication spike and start sweating about velocity. Here's the actual checklist for handling it:
— Confirm they're nofollow syndicated copies. 95% are. Google buckets them as PR noise, not editorial votes.
— Don't disavow them. They pass almost nothing and flag nothing.
— DO chase the 2-3 real journalists who picked up the story. Those followed links are the prize.
— Track brand-search lift, not the link count.
That 200-link spike is a non-event to Google and a brand-awareness win to you. Treating it as a "velocity risk" is treating a press mention like an attack.
Ever killed a PR's links out of fear? Confess below.
Too Fast Too Linked
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A press release dumps 200 links in a day. GOOD.
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