07 July 2026
Can a machine tell genuine first-hand experience from a confident fabrication? The question: Google says it values 'experience' — but can any system actually detect it in text, or only proxy for it? T…
06 July 2026
A byline is a string. An author is an entity. Search cares about the second one. The question: does adding an author name to a page do anything, or does it require the name to resolve to a known entit…
05 July 2026
YMYL is a spectrum with a multiplier, not a category you're in or out of The question: is a page either YMYL or not, like a checkbox? The guidelines describe it as a gradient. Per the QRG's treatment …
04 July 2026
The asymmetry nobody plans for: reputation can only hurt you faster than it helps The question: in the Quality Rater Guidelines, what triggers the harshest rating — and is the bar symmetric? It is not…
03 July 2026
E-E-A-T is not a ranking factor, and the people who said so were Google The question: is there a number, a score, an 'E-E-A-T value' attached to your page somewhere in Google's index? The documented a…
02 July 2026
The two E's most people conflate The question: when Google added the second E to E-A-T in December 2022, did it actually change ranking systems, or just the rater instructions? The evidence points to …