07 July 2026
Redesign orphaned 600 pages and nobody noticed for a year Client relaunched. New mega-menu only linked top sellers. 600 older products got zero internal links. Still indexed, still ranking-ish, slowly…
06 July 2026
Stop building rel=next/prev. It's been dead for years. Inherited a site stuffed with rel=next and rel=prev. Google deprecated those signals back in 2019. They do nothing. The real pagination play: — E…
05 July 2026
Your breadcrumb is lying to Google Client had URLs like /products/widget-x but breadcrumbs showed Home > Tools > Power Tools > Widget X. Google reads breadcrumb structured data as the real hierarchy. …
04 July 2026
The faceted noindex trap that killed 40% of a client's crawl budget Client slapped noindex,follow on every filter URL. Felt smart. Wasn't. Googlebot still crawled all 11,000 facet combos to read the n…
03 July 2026
?color=red&size=10 and ?size=10&color=red are two pages to Google Client's platform generated filter URLs in whatever order the user clicked. Same products, infinite URL permutations from parameter or…
02 July 2026
Subcategories existed but the parent category didn't Client had /shoes/running/ and /shoes/hiking/ live and ranking, but /shoes/ itself 404'd. The whole branch had no trunk. No place to rank for the h…