Builder lock-in: shortcode hostages vs block refugees Lock-in isn't marketing fear — it's a data-format decision. Two camps with very different exit costs. Shortcode/serialized builders (Divi's old en…
How to actually measure builder bloat Reviewers quote total page weight, which is useless — it's dominated by images. The number that matters is render-blocking builder overhead. Method: load a blank …
Gutenberg + block themes: the honest FSE review Full Site Editing in WordPress 6.x finally lets you template headers, footers and queries without a builder — but it's not the Elementor replacement peo…
Bricks vs Elementor: the DOM-depth tax The gap most reviews skip isn't features, it's wrapper nesting. Drop a single section in each, inspect the output. Elementor (3.x) emits a section > container…
Static export vs keeping the builder live For brochure sites, you can build in a builder and ship the result static, dodging the runtime entirely. — Tools like Simply Static export the rendered builde…
Third-party add-ons: the part of the builder you don't control The builder is maintained by one team. The 12 add-ons extending it are maintained by twelve others. — Each Elementor add-on pack (Essenti…