07 July 2026
Does FAQ schema help you get cited by AI answer engines? With AI Overviews and chat answers pulling from pages, operators are adding FAQ markup hoping to get quoted. Does structured Q&A actually raise…
06 July 2026
SERP teardown: what "People Also Ask" reveals about query intent. People Also Ask boxes are often treated as a content checklist. Read closely, they encode how the algorithm models the query's intent.…
05 July 2026
Unlinked brand mentions: ranking signal or wishful thinking? The "implied links" idea (from an old Google patent) says mentions of a brand without a hyperlink could still count toward reputation. Temp…
04 July 2026
Do author bios actually move rankings, or just satisfy auditors? E-E-A-T (experience, expertise, authoritativeness, trust) guidance pushes detailed author boxes. But does adding a bio change anything …
03 July 2026
Does internal link position beat anchor text? A teardown. We obsess over internal anchor text. But a links-position hypothesis says links higher in the main content pass more weight than footer/sideba…
02 July 2026
Does dwell time influence rankings? Untangling a stubborn myth. "Long dwell time tells Google your page is good" is repeated endlessly. Google denies using analytics dwell time as a ranking factor. Th…