Myth: high engagement rate = good creator

Myth: high engagement rate = good creator
Real talk: a 12% engagement rate on a 2k account is often a pod, not an audience.
Sniff the comments:
— all one-liners? 'fire', 'love this', emoji-only? pod
— look for questions, tags, real sentences
— 8 thoughtful comments beats 80 'so cute'
Engagement pods inflate the number and convert to nothing.
Open the comments on your top pick and read them like a human.