Myth: One all-in-one tool beats stitching specialists

Myth: One all-in-one tool beats stitching specialists
The 'consolidate everything into Hootsuite' pitch. Consolidation costs more than the seat price.

✔ All-in-one wins for tiny teams who'd lose context-switching
✖ Suites lead on publishing but bolt on weak analytics — Hootsuite's reporting trails a dedicated Iconosquare
✖ You pay premium tier for the strong half and tolerate the weak half

Correction: cheap scheduler (Buffer/Metricool) + a focused analytics tool often beats one $99 suite on both quality and price. 'One login' isn't a feature worth $50/mo.

Best for: teams about to buy a suite to 'simplify.'
Price: Buffer $6/channel + Iconosquare $59 < Hootsuite Team $149/mo.
Pick this if you're paying suite prices for one good module.