Informational traffic converts at 1.1%; commercial at 7.4%

Informational traffic converts at 1.1%; commercial at 7.4%
In n=2,700 sessions, 'how does X work' pages converted to Amazon order at ~1.1% vs ~7.4% for 'best X' / 'X vs Y' pages. Mixing them tanks blended EPC. The intent-audit playbook:
— Classify each page: informational, commercial, transactional
— Pull per-page conversion from your SubTag report
— Stop loading Amazon links heavy on pure-informational pages — they drag site EPC and annoy readers
— Route informational traffic INTERNALLY to your commercial pages
— Concentrate affiliate density where buying intent is highest
— Re-check intent after Google updates shift which pages rank
So what: match link density to intent. Informational pages earn more as funnels into commercial ones than as direct sellers.