The "10 minutes for mid-rolls" trap

The "10 minutes for mid-rolls" trap
Heard from a monetization manager: creators still pad videos to 10 minutes to stack mid-roll ads. Sources say the math flipped.
—
The correction: mid-roll length minimums loosened, and forcing length to cram ad breaks tanks retention — which lowers reach, which kills the views that actually pay. A tight 7-minute video with strong retention out-earns a bloated 11-minute one.
—
What does this mean for a channel like yours? Let content dictate length, place mid-rolls at natural beats, and stop sacrificing retention for ad slots. Confidence: high.