Myth: Just Make It Relatable

Myth: Just Make It Relatable
"Be relatable and people share" is true but uselessly vague. The correction: relatability spreads only when it gives the sharer an identity flag — "this is so me / so us." Generic relatable content gets a nod, not a send. Operationalize it with the identity-trigger SOP.
1. Name a specific tribe (e.g., "media buyers at 2am"), not "everyone."
2. Reference one detail only that tribe knows (an inside signal).
3. Make the share a badge: "tag a fellow ___."
4. Test specificity up, not down — narrower usually shares harder.
Relatable-to-everyone is forgettable. Relatable-to-my-exact-people is a tag magnet. Sharpen the tribe.
Run it weekly.