Track approved, pending, and rejected leads separately—and make payout data actionable

Track approved, pending, and rejected leads separately—and make payout data actionable

A lead status changes how you read ROI and what your tracker sends to an ad platform. Create separate postback events for pending, approved, and rejected outcomes. Send the same click ID on every update, with lead ID, status, payout, and currency when available.

Use a strict map:
• Pending: received, but not yet billable.
• Approved: eligible for payout; send the confirmed value.
• Rejected: not payable; send zero or exclude it according to tracker rules.
A missing payout is not proof of an approved zero-value conversion.

When status changes, send an update instead of creating a new lead. Deduplicate by lead ID and status, and preserve the original click ID. Test each path with a controlled click; inspect raw logs, URL encoding, currency, and final values. Reconcile by click ID before comparing counts and approved payout with the network report.

Use pending for forecasting, but optimize on approved data when possible. Clear status mapping prevents duplicate conversions and makes payout gaps easier to find.