<b>Bolded snippet text now jump-links into your page</b>
08:05 UTC — Confirmed across several monitored SERPs: when Google bolds a phrase inside your featured snippet, clicking it now deep-links and highlights that exact passage on your page via a text fragment, not just the top.
Why it matters: the user lands mid-article, skips your intro, your hero CTA, your email gate. If your conversion depends on the top of the page, the snippet is now actively routing readers past it. Operators are responding by placing a contextual inline CTA or related-link <i>right beside</i> the likely-quoted passage.
Reportedly tied to the same fragment tech behind 'scroll to text'. Watching this.
Position Zero Wire
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<b>Bolded snippet text now jump-links into your page</b>
Этот пост опубликован в Telegram-канале Position Zero Wire. Подписаться можно по ссылке: @PositionZeroWire.