Myth: 'Set your pillars once and never touch them'

Myth: 'Set your pillars once and never touch them'
Pillars get treated like stone tablets. They're load-bearing, but they're meant to shift.
— The drift problem [thread] — audiences and offers evolve; a pillar that fit last year can quietly become filler. [→]
— The quarterly pillar review [template] — score each lane, retire the dead one, test a candidate. [→]
— The 'pillar on probation' method [free] — trial a new theme in 20% of slots before committing. [→]
— Engagement-by-pillar dashboard [free] — see which lane is actually carrying you. [→]
Pillars are reviewed, not retired-for-life. Saved you the scroll.