Myth: more followers = more reach

Myth: more followers = more reach
Real talk: follower count lies. The dead 40k account ships you 200 views.
What actually moves:
— check the last 6 posts, average the view count
— divide by followers. Under 8%? walk away
— views-per-post is the only number you pay for
A 4k creator pulling 1.2k views every post buries the bought-follower 40k every time.
Go pull the last 6 posts on your next prospect right now.