<b>The 'is a' clause that owns definition snippets</b>
Heard from an in-house team that's reverse-engineered 200+ definition boxes — Google overwhelmingly favors the sentence where the term is the grammatical subject followed immediately by 'is a' or 'refers to', placed within the first 200 words.
Who gets burned: pages that open with marketing prose ('Looking to understand X? You're in the right place') before defining anything. Google skips past you and pulls the clean definition from a glossary competitor.
Why it matters: one structural rewrite — lead with '[Term] is a [category] that [function]' — has been flipping definition snippets in days, not months. No new links required. Watching this.
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<b>The 'is a' clause that owns definition snippets</b>
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