He repinned 80% other people's content for "a balanced profile"

He repinned 80% other people's content for "a balanced profile"

A home-office reviewer followed the old 80/20 rule: repin others 80% of the time, post your own 20%. He diligently sent traffic to everyone but himself. His own pins got starved of distribution, and clicks to his site sat at 90 a week.

He flipped it — 90% his own fresh pins, the occasional genuinely relevant repin. Pinterest now had a clear, consistent signal of what his profile was about. Within six weeks his site clicks rose to 240 a week.

The myth, born in the old smart-feed era, said heavy repinning kept you "active" and liked. Today the algorithm rewards original fresh content and uses your pins to define your account's topic. Repinning others mostly builds their reach.

Takeaway: Your profile should mostly pin your own fresh work. Don't spend your distribution growing competitors.