Trim a bloated mega-menu to focus link equity

Trim a bloated mega-menu to focus link equity
Client's nav had 80 links — every page got the same flat weight, nothing stood out. The trim:
— List every nav link, tag each as money / supporting / dead
— Cut anything dead or low-value out of the global nav entirely
— Keep top-level nav to your 5-7 real category hubs
— Push subcategories into the category page body, not the global menu
— Footer gets the legal/utility links, not your money pages
— Re-crawl, confirm internal link equity now concentrates on the hubs
Dropped nav from 80 links to 22. The category hubs gained internal PageRank and climbed.
Every link in the global nav steals equity from the others — fewer, stronger links beats a wall of them.