Q: What goes in a content brief built specifically for topical authority?

Q: What goes in a content brief built specifically for topical authority?

Short answer: a normal SEO brief plus three authority-specific sections — entity list, internal-link plan, and cluster position. Use this template:

— Target query + the search intent in one sentence
— Primary entity the page is about, plus 8-12 supporting entities to mention
— Required subheadings pulled from the top results and People Also Ask
— Internal links to add: which existing pages link IN, which the page links OUT to
— Where this sits in the cluster (pillar, cluster page, or supporting FAQ)
— The one question this page answers better than anything currently ranking

In practice: the entity list and link plan are what separate an authority brief from a generic one. Hand the writer the connections, not just the keyword.

Want a brief reviewed? Send it in.