The Pre-Send Spam-Trigger Audit, Line by Line

The Pre-Send Spam-Trigger Audit, Line by Line
Run every template through this before it goes live.

— Link count: max one. Two or more raises spam score sharply.
— No image-only emails; filters can't read them and assume spam.
— Drop trigger words: 'free', 'guarantee', 'act now', '$$$', 'limited time'.
— No URL shorteners — bit.ly links are blacklisted in bulk.
— Keep HTML minimal; plain-text-style sends inbox better cold.
— Run the draft through Mail-Tester for a 10/10 score before launch.

Pros
— Mail-Tester gives a concrete number and exact fixes
— Catches issues copy review misses
Cons
— A 10/10 score still doesn't guarantee inbox placement
— Over-sanitizing can flatten the message

Verdict: Mail-Tester is free and brutally specific. Hit 9+ before any send. 4.5/5.

Who it's for: Anyone launching a new template into a live campaign.