<b>Why a SOI offer pays you less than DOI (and that's fair)</b>

<b>Why a SOI offer pays you less than DOI (and that's fair)</b>

New to sweeps? Here's a money question beginners ask.

SOI = Single Opt-In (the person just submits their email once). DOI = Double Opt-In (they submit, then click a confirmation link in their inbox).

DOI pays more per lead because the advertiser gets a cleaner, verified email. More work for the user means more value for the advertiser, so they share more.

Worked example. A SOI sweep pays you $1.20 per email. The same brand's DOI version pays $2.80 — but only about half of people bother to click the confirmation link.

— SOI: 100 submits × $1.20 = $120
— DOI: 100 submits × 50% confirm × $2.80 = $140

DOI wins here, but only because confirmation held at 50%. If only 30% confirm, DOI drops to $84 and SOI wins.

The lesson: a bigger payout number is not automatically more money. What matters is payout multiplied by the share of people who finish.

Next step: open one offer you like, write down both its SOI and DOI payouts, then guess your confirmation rate. Do the simple math before you spend a cent.