The expert-quote response playbook: 19% pickup at p50

The expert-quote response playbook: 19% pickup at p50
Responses sent within 60 minutes of a query land at 19% pickup vs 6% after 6 hours — speed is the single biggest lever, n=300 responses. Journalists fill on a deadline.

— Filter queries to ones where you have firsthand data, skip the rest
— Lead with the quote, formatted ready-to-paste, no preamble
— Keep the usable quote to 40-60 words
— Include one specific number from your own work
— Add a one-line bio with your title and outlet
— Send within the first hour the query is live
— No attachments, no 'happy to chat further'

Quotes containing a hard number get picked up at 2.4x the rate of opinion-only answers — reporters need the stat for the piece.

Sample: 300 responses tracked, 2023-2024. Pickup rate varies by outlet tier.
Answer inside the first hour with a paste-ready stat; everything after is a tiebreaker.