Comparison lists are a staple for affiliate marketing. If the order of products is influenced by commission rates rather than objective metrics, the FTC considers this a material connection. A generic disclaimer at the bottom of the page is not enough.
Inform readers that the ranking is influenced by compensation before the list begins. If a brand paid for the top spot, label it as "Sponsored." Transparency ensures the consumer understands the financial incentive behind the order of recommendations.
Use direct language. If your sorting algorithm prioritizes higher-paying partners, state that "rankings are impacted by affiliate relationships." This prevents accusations of deceptive practices and keeps your site compliant.
Clear disclosure near the top of your list protects your reputation. Honest labeling is the only way to maintain long-term audience trust. •
Disclosure Desk
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Ranking products by commission? Here is how to disclose it without losing trust
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