The FTC requires disclosures to be "clear and conspicuous." Readers must see the notice before they click. Placing a link in the footer or hiding it on a "Terms" page is insufficient and risks non-compliance during reviews.
The "above the fold" rule is the gold standard. A statement at the top of the article ensures every visitor is informed immediately. A simple sentence stating you may earn a commission from affiliate links is enough to satisfy requirements.
For long-form content, proximity is key. Repeating the notice near specific links or using a small icon reinforces transparency for readers who skip the intro. This ensures the disclosure is seen regardless of how the user navigates the page.
The safest approach is a hybrid model: a clear statement at the top plus subtle reminders near call-to-action buttons. This strategy satisfies regulatory expectations and builds trust.
Disclosure Desk
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Where to place affiliate disclosures: above the fold, near links, or both?
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