<b>The sellers.json passthrough nobody audits</b>

<b>The sellers.json passthrough nobody audits</b>
Watching: every reseller entry tagged INTERMEDIARY inflates your sellers.json file, and a chunk of those map to seats that went dark months ago. Buyers running demand-path scoring now penalize sellers whose passthrough count balloons faster than direct PUBLISHER entries.
— Pull your own sellers.json, count INTERMEDIARY vs PUBLISHER
— Cross-ref each domain against a live ads.txt fetch, not a cached one
— Dead seats still listed = a DSP signal you look like a laundering hop
Impact: stale passthrough is quietly costing you bid density on the cleanest demand. Confidence: sourced.