<b>Heard: VPN and proxy share is creeping up across pop supply, and geo billing is the casualty</b>

<b>Heard: VPN and proxy share is creeping up across pop supply, and geo billing is the casualty</b>
More users sit behind privacy tooling, so the geo you bid on isn't always the geo the user is in. You pay tier-1 prices for tier-3 humans.
— The exposure: geo-targeted pop offers misfire silently — right creative, wrong actual location, conversions that never make sense.
— The check: cross-reference IP geo against browser locale and timezone. Persistent mismatch on a source means inflated geo billing.
— Our read: networks bill on IP geo because it's convenient, not because it's true. The gap is your leak.
— confidence: medium