Your first 30 seconds are an affiliate asset. Audit them with this checklist.

Your first 30 seconds are an affiliate asset. Audit them with this checklist.
Weak openers leak the exact viewers who'd have clicked your link. Tighten it:
— Show the RESULT in the first 5 seconds, not your intro animation
— Name the problem the affiliate product solves before you name the product
— Tease the payoff: "and the tool that got me here is cheaper than you think"
— Zero "hey guys, welcome back" — that line costs you 8% retention every time
High openers mean more bodies reach the CTA, which means more clicks. The hook IS the funnel's top. Still opening with a logo sting? Defend it.