Audio disclosures must be clear. For host-read ads, listeners must know before the pitch starts that it is a paid endorsement. Use phrases like "sponsored by" or "partner." If sharing an affiliate code, explicitly state you earn a commission. Avoid placing disclosures only at the very end of an episode where they are easily missed.
Written disclosures in show notes are mandatory for affiliate links. A clear sentence at the top of the description or preceding the links should explain the financial relationship. This ensures that listeners who skip the audio still see the disclosure before clicking any affiliate links.
Consistency between audio and text is vital. If you mention a "special deal" verbally, the show notes must reflect it is a paid partnership. Transparency builds audience trust and satisfies regulatory requirements for digital advertising without disrupting the flow.
Audit your episodes to ensure every promotional mention has a corresponding verbal and written disclosure.
Disclosure Desk
@DisclosureDesk
Podcast disclosure checklist: how to stay compliant during audio and in show notes
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