"Post at 7pm EST, that's when TikTok is hot"
Every scheduling tool sells a magic time slot. Beginners trust it because a screenshot of "best times" looks like data.
Correlation isn't causation. Those charts show when most people post, not when reach is cheapest. TikTok doesn't dump your video into a live feed like Twitter — it seeds a small batch, then re-pushes over hours and days based on performance. A good video posted at 3am still surfaces by lunch.
What's true: timing only matters for the first tiny seed group. Match your own audience's active window in Analytics, then forget it. The hook decides everything after.
The Algo Heretic
@AlgoHeretic
"Post at 7pm EST, that's when TikTok is hot"
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