<b>34% of sites serve fewer links to mobile Googlebot than desktop</b>
Under mobile-first indexing, we diffed rendered link counts between mobile and desktop user-agents on 128 sites.
— Full parity: 66.0% ▓▓▓▓▓▓▓░░░
— Mobile served fewer inlinks: 34.0% ▓▓▓▓░░░░░░
— Median link deficit on affected sites: 28%
The culprit is collapsed mobile navigation and 'load more' patterns that hide links behind interaction Googlebot doesn't perform. Since Google indexes the mobile rendering, those hidden links don't pass equity — your desktop-only footer mesh is invisible.
One site lost 28% of its internal links to mobile-only collapse and saw deep-page indexation drop ↓ 11 points.
So what: audit your link graph as Googlebot sees it — mobile, rendered. A hamburger menu that lazy-loads links is a link graph Google never reads.
Crawl & Render
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<b>34% of sites serve fewer links to mobile Googlebot than desktop</b>
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