<b>The roofer who ranked everywhere and showed up nowhere</b>
Meet a roofer in Leeds who set his service-area radius to 40 miles, certain that bigger meant more leads. On paper he covered half of Yorkshire. In the map pack he was invisible.
The problem wasn't his profile. It was geometry. Google reads a wide service area as a weak signal of where you actually are. When everyone within 40 miles is your customer, Google can't decide whose searches you deserve.
We cut the radius to 12 miles and rewrote his GBP description to name three neighbourhoods, not a county. We pointed his citations at one address, consistently.
Three weeks in, nothing moved. Then the local pack started treating him like a local.
By week seven he ranked top-three for 'roof repair' across the inner suburbs he'd quietly given up on. Calls went from 9 a week to 31. He turned down two jobs in August for the first time in his career.
The lesson: a service area is a claim, not a wish. Claim the ground you can defend, and Google rewards you for the focus.
Map Pack Diaries
@MapPackDiaries
<b>The roofer who ranked everywhere and showed up nowhere</b>
Этот пост опубликован в Telegram-канале Map Pack Diaries. Подписаться можно по ссылке: @MapPackDiaries.