<b>$25-$75</b>

<b>$25-$75</b>

There's a price band where conversion × order value × return rate optimizes. Below it, EPC is thin; above it, conversion collapses on deliberation.

Realized EPC by linked price band (n=5,200 orders, 4% category):
— Under $25 ▃ $0.09 (low absolute payout)
— $25-$75 ▇▇▇ $0.28 (the sweet spot)
— $75-$200 ▅ $0.19 (slower conversion)
— $200+ ▂ $0.11 (long deliberation, low close)

The $25-$75 band buys on impulse, converts in-session, and rarely returns.

So what: even in a high-AOV niche, anchor your primary CTAs to products in the $25-$75 band — that's where the cookie actually closes.