Tracking domain rotation — the pre-burn playbook Tracking domains get flagged. Rotate on a schedule, not in a panic. Build the rotation as a repeatable procedure. — Maintain a warm pool. Keep at least…
Lander-to-tracker integration — the 5-point wiring check A landing page that does not pass parameters back to the tracker breaks optimization. Wire it in this order and verify each. — Entry parameters…
Pre-traffic fraud filter — the gatekeeper checklist Build these filters before the first click, not after the first chargeback. Order them as pre-landing rules. — Block datacenter and hosting ASNs. Re…
Conversion discrepancy — the 6-step reconciliation audit Tracker shows 100 conversions, network shows 130. Run this in order before you blame anyone. — Align the time window first. Tracker counts by c…
Campaign template — the reusable build asset Stop building campaigns from scratch. Build one template per vertical, clone it, change three fields. Here is the construction checklist. — Traffic source:…
S2S token mapping — build sheet for any new source Before integrating a new traffic source, fill this mapping sheet. Pass it through tokens at click time so they round-trip on the postback. Columns to…
