<b>How often should I really post?</b>

<b>How often should I really post?</b>

Q: "Gurus say post daily. I burned out in two weeks. What's the real number?"

Short answer: The best cadence is the one you can keep for six months without resenting it. For most people that's two to three times a week, not daily.

Consistency beats frequency every time. An account that posts twice weekly for a year builds more trust than one that posts daily for three weeks and vanishes. Your audience reads disappearing as unreliable, even if your content was great.

Pick a number that feels almost too easy. Then protect it like a deadline.

Try this today: Open your calendar and block two repeating 30-minute slots this week labeled "post." Treat them as meetings you can't cancel.