<b>Measuring whether inserts actually paid off</b>

<b>Measuring whether inserts actually paid off</b>

Measurement came up in a few places.
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Worth a read: an agency blog proposing you tag every insert's target keyword and track its position 30/60/90 days post-placement, isolating which links moved what.
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Also circulating: a Reddit thread admitting most buyers never attribute results to specific links and just hope the aggregate works.
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A forum tip: place inserts in small batches per target page so you can tell which lever moved the ranking.
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Counterpoint: a reply said link impact is too tangled with everything else to attribute cleanly.

Editor's note: the people who track per-link outcomes are the ones who stop overpaying for links that do nothing.

Pick of the week: the 30/60/90 tracking habit. Without it, you're buying on faith.