Postback macros look simple—until each network renames the same field

Postback macros look simple—until each network renames the same field

Most tracking errors start with one bad assumption: that {clickid}, {payout}, and {status} mean the same thing everywhere. They don’t. One network may call the click ID subid, another aff_sub, another cid. Payout can arrive as revenue, payout, or commission. Status may be 1/0, approved/rejected, or fired only on a final conversion.

Build a mapping sheet before you paste any postback URL:
• click ID: the exact parameter you passed on click
• payout: gross amount or net commission, and whether it can be zero
• status: which value means approved, pending, reversed, or duplicate
• currency: fixed or passed in a separate macro

Then test with one click and one conversion. Check three places: the network log, your tracker, and the destination offer. If the click ID matches but revenue is blank, you mapped the wrong macro. If status fires but the conversion count is off, you may be sending a lead event instead of a sale. ⚙️

Keep one clean template per network. Do not reuse a postback URL just because the offer looks similar.