Myth: Put The Call-To-Action At The End
"Save this / follow for more — at the end" wastes the only moment you had attention. The correction: most viewers leave before the end, so end-CTAs reach the smallest slice. Restructure with the placement SOP.
□ Front-load the value claim so early leavers still get payoff
□ Place the save-trigger right after the peak moment, not after the outro
□ Use a soft, in-flow CTA ("this is the part to save") mid-content
□ Cut the dead outro entirely — it lowers your average watch time
A CTA only the loyal 10% see is decoration. Put the ask where the attention is, then close fast.
Run it weekly.
Virality Engine
@ViralityEngine
Myth: Put The Call-To-Action At The End
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