<b>Whispers: a new wave of niche-vertical deal aggregators raising quietly</b>

<b>Whispers: a new wave of niche-vertical deal aggregators raising quietly</b>
We hear the action has moved from horizontal "all stores" sites to tight verticals — B2B SaaS coupons, prescription/Rx discount codes, contractor-supply deals — where merchants are underserved and CPCs are high.

Caveat: described by two operators shopping the space, no funding confirmed.

<b>Why it matters:</b> The horizontal coupon model is commoditized and core-update-fragile. The defensible plays now own a vertical deep enough that the merchant's affiliate manager knows your name. Developing...