<b>Tracking RevShare LTV: the cohort view the panel won't build for you</b>

<b>Tracking RevShare LTV: the cohort view the panel won't build for you</b>

RevShare panels show this month's earnings. They almost never show whether last quarter's traders are still alive. That gap hides your real CAC.

<b>What this is:</b> Grouping traders by signup month and tracking net revenue per cohort over time, so you see decay, not just a monthly total.

<b>Best for:</b> RevShare and Hybrid affiliates deciding which traffic source to scale.

<b>What the cohort reveals:</b>
— Source A pays great in month 1 but flatlines (gamblers, not traders)
— Source B pays less upfront but compounds (real traders who keep depositing)
— True payback period per channel, not a blended average that lies

<b>How to build it:</b>
— Export panel data by signup date + trader ID monthly
— Pivot net rev by cohort month in a sheet or a tracker with cohort reports
— Watch month-3 retention as the early kill/scale signal

<b>Cons:</b>
— Many panels don't expose per-trader rev, only aggregate — ask for API access
— Negative-carryover months distort a cohort if not normalized

<b>Who should skip this:</b> Pure CPA buyers — your value realizes at FTD, so trader decay isn't your economics.

Verdict: Cohorts expose fake-good sources.