Should I jump into whatever vertical is trending?
Q: Everyone's posting screenshots from [hot vertical]. Should I switch into it now?
A: Careful — by the time a vertical is all over the chats, you're seeing the survivors, not the field. The early movers locked in the cheap traffic, the best angles, and relationships with the few good advertisers. You'd arrive into rising traffic costs, saturated creatives, and tightening compliance.
Trending verticals aren't off-limits, but enter with an edge — a traffic source others aren't using, a fresh angle, or a geo nobody's hit yet. 'It's hot' is the reason to be cautious, not the reason to enter.
Short version: a crowded vertical rewards your angle, not your timing.
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Should I jump into whatever vertical is trending?
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